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For the upcoming year, a lot companies will be reassessing their marketing and financial situation. Now that 2011 is just about gone, a large number of business owners have started working on their business strategy for 2012. Some of this will involve developing a new financial strategy that will help to save the company money, and also reassessing the company’s current marketing and advertising needs. From a financial perspective, in order to reduce cost might mean hiring a professional financial consultant. While from a marketing perspective, improving customer numbers and increasing sales might mean hiring an